Truth over outrage
We document. We cite public data, court records, and verified consumer experiences. Anger gets attention. Evidence gets results.
About the Foundation
We started this because it happened to us.
In December 2023, our founder's vehicle was damaged in an accident. The repair estimate ran over fifteen thousand dollars. His insurer, relying on a third party contractor who reviewed a few photos and never inspected the vehicle, offered three thousand.
What followed was nine months of fighting. Phone calls. Escalations. A body shop that did honest work and got squeezed by the same insurer. Research into hiring an attorney just to force a company to honor its own policy. In the end the claim was paid, but only because one policyholder refused to quit.
Most people quit. Not because they are wrong, but because they are exhausted, outmatched, and alone. Insurance companies know this. Some of them budget for it.
That experience exposed a bigger truth. There are organizations that help disaster victims with property claims. There are organizations that help patients with health claims. But there was no single place that helps every consumer with every kind of claim, and connects them with every kind of professional it takes to win: the attorney, the public adjuster, the body shop, the patient advocate, the billing expert.
So we built it.
Our History
Two decades in the making.
InsuranceAid.com was first launched in the early 2000s by our founder and an insurance attorney, focused on insurance bad faith. Two decades later the mission has returned, and it has grown.
Bad faith is only one of the ways consumers get hurt. Third party claims, self insured companies, delay tactics, lowball settlements, and denial by technicality all deserve the same fight. The Insurance Foundation of America was formed as an Arizona nonprofit corporation to carry that broader mission.
Early 2000s
InsuranceAid.com launches
Founded with an insurance attorney and focused on insurance bad faith, teaching policyholders how to fight back.
December 2023
It happens to us
A fifteen thousand dollar repair, a three thousand dollar offer, and nine months of fighting that most people would never survive.
Today
The mission returns, and grows
The Insurance Foundation of America is formed as an Arizona nonprofit corporation to fight for every consumer, on every kind of claim.
Our Mission
To bring together the people who buy insurance and the providers who serve them, so that every consumer has the knowledge, the professionals, and the power to hold insurance companies to their promises.
Our Values
The standards we hold ourselves to.
Free for consumers, always
No consumer will ever pay us to learn their rights or find help.
Independence
We accept no money from insurance companies. None, in any form, for any program, ever. When we sit down with insurers through the Fair Claims Council, they are guests at our table, and we publish who was in the room and what was said.
Compassion in both directions
We believe most people who work in insurance want to do right. We hold companies accountable for systems that reward doing wrong. There is a difference, and honoring it is how things actually change.
See what we are building.
Three programs, one purpose: making sure the promise gets kept.